Jewelry Demand Steady Amid Luxury Slowdown, BCG Finds

Editor’s Note

While the luxury sector faces headwinds, this analysis from BCG highlights a notable exception: fine jewelry. The category’s resilience, driven by its perceived enduring value, offers a compelling insight into shifting consumer priorities within the high-end market.

The US Supreme Court image
Jewelry Demand Steady Amid Luxury Slowdown, BCG Finds

A recent report by Boston Consulting Group (BCG) indicates that while the broader luxury market is experiencing a slowdown, demand for fine jewelry has remained resilient and steady.

The report highlights that jewelry, particularly high-end and investment-grade pieces, continues to attract consumers even as spending on other luxury categories such as handbags and ready-to-wear softens. This stability is attributed to jewelry’s enduring value perception, its role as a store of wealth, and strong demand in key markets.

“Jewelry stands out for its timeless appeal and intrinsic value. In uncertain economic times, consumers often gravitate towards assets that hold their worth, and fine jewelry fits that bill,” said a BCG managing director and report co-author.

The findings are particularly relevant for the auction market, where rare and signed jewelry pieces often achieve record prices, reflecting sustained collector and investor interest.

An engaged couple image
Full article: View original |
⏰ Published on: July 28, 2025