Editor’s Note
This article announces Ross-Simons’ appointment of Doner Media as its official media agency, outlining the scope of the new partnership.
Doner Media Appointed as Official Media Agency
Today, jewelry retailer Ross-Simons announced that it has officially appointed Doner Media as its official media agency.
Scope of Work
Under this partnership, Doner Media will be responsible for Ross-Simons’ media buying and planning on digital platforms, as well as selected offline advertising tasks. Given that Ross-Simons’ online services and products reach millions of customers annually, Doner Media’s primary mission is to increase the brand’s market share in the highly competitive jewelry category, further enhance brand awareness, and successfully introduce it to new audiences.
Executive Commentary
Jim Speltz, President and CEO of Luxury Brand Holdings, stated:
“The fine jewelry industry has evolved into a fast-changing, data-driven sector. Precisely targeting consumers at the most opportune moments is more critical than ever. Doner Media is our ideal partner, capable of helping the Ross-Simons brand fully leverage the power of data, automation, and artificial intelligence to drive brand growth, improve operational efficiency, and enhance brand affinity, all of which are crucial for our industry.”
Doner CEO David DeMuth stated:
“As an agency with deep roots in the retail industry, our expertise is highly aligned with Ross-Simons, a premium jewelry brand actively exploring the thriving digital retail landscape. We have invested significant resources in technology to enable more precise customer targeting and achieve media budget returns that are up to 30% higher than actual spend.”
