【Rome, Italy】Dua Lipa Is Bulgari’s New Ambassador

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Editor’s Note

Bulgari has named global pop star Dua Lipa as its newest brand ambassador, citing her artistic authenticity and cultural influence.

Dua Lipa Bulgari Brand Ambassador
Bulgari Names Dua Lipa as New Brand Ambassador

Rome—Bulgari has announced that Dua Lipa is its new brand ambassador.

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Lipa, a singer, songwriter, and actress, has established herself as a powerful and enduring voice in contemporary culture, said Bulgari, and built a global career defined by artistic freedom, authenticity, and a strong commitment to creative integrity.
She has earned multiple Grammy and Brit awards, and her music has received billions of streams worldwide, with the song “Levitating” hitting number two on Billboard’s “Hot 100” list in 2021.

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“Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari’s values,” said Laura Burdese, deputy CEO of Bulgari. Burdese will take on the role of CEO July 1. “She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength. We are proud to welcome her as our global brand ambassador and to begin this exciting new chapter together.”

Lipa joins celebrities including actresses Lisa Manobal and Priyanka Chopra Jonas as Bulgari brand ambassadors. Previously, she was an ambassador for Tiffany & Co.

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“It is incredibly special to work alongside an iconic brand like Bulgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity,” said Lipa. “Their pieces always add the perfect finishing touch, transforming a look into a real moment.”
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⏰ Published on: February 23, 2026