Dua Lipa Becomes Bulgari’s Global Brand Ambassador

Editor’s Note

Dua Lipa continues to expand her portfolio of high-profile partnerships, this time aligning with the storied luxury house Bulgari. This announcement highlights the enduring synergy between global music icons and heritage fashion brands.

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Brand Partnership Announcement

Another day, another brand deal for Dua Lipa. The star is now the global brand ambassador for the luxury jewelry company Bulgari.

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“It is incredibly special to work alongside an iconic brand like Bvlgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment.”
Recent Bulgari Appearances
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Dua wore Bulgari on Valentine’s Day when she supported her fiancé, Callum Turner, on the red carpet at the premiere of his film “Rosebush Pruning” at the Berlinale Film Festival. She also wore the company’s designs in a promotional campaign for the Winter Olympics.

Extensive Brand Portfolio
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Bulgari is just the latest company to tap Dua Lipa for a promotional role. She has also either fronted campaigns for, served as an ambassador for or collaborated with YSL Beauty, Porsche, Versace, Chanel, Evian and Puma, among others.
Plus, Dua recently teamed with Augustinus Bader for her own line of skin care products, and became the co-founder and chief creative officer for Frame Fitness, which makes at-home Pilates reformers.

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⏰ Published on: February 19, 2026