Editor’s Note
This analysis highlights the steady growth trajectory of the global mannequin market, projected to reach $8.3 billion by 2034. A key trend is the industry’s pivot toward sustainability, with major manufacturers increasingly utilizing eco-friendly materials like bio-resins.
The global mannequin market was valued at USD 5.53 billion in 2025. The market is expected to reach USD 5.7 billion in 2026 and USD 8.3 billion by 2034, exhibiting a CAGR of 4.81% during the forecast period. North America dominated the mannequin market with a 47.23% share in 2025.
Major players are producing dress forms based on wood, plants, bio-resins, and other sustainable materials to contribute to environmental sustainability. These corporate initiatives aid the market’s future development. For example, in May 2021, UK-based leading mannequin supplier Molplan introduced a set of biodegradable dummies made from bio-resin, raffia paper, and rice powder. By introducing such a product line, Molplan can better reduce environmental pollution compared to glass fiber-based lay figures.
For instance, since 2020, mannequin manufacturer Manikins began offering mannequins based on ABS plastic and other recycled plastic materials in the UK.
The ‘Others’ segment includes various types of materials such as wood, metal, paper, foam, and bio-resin. This segment is primarily driven by growing awareness regarding the availability of mannequins made from the aforementioned materials among the retail industry. Furthermore, increasing demand for materials made from alternatives to glass fiber, such as wood, metal, chrome, and paper, further supports the growth of the ‘Others’ segment.
To boost market growth, key players are shifting their focus towards biodegradable and recyclable mannequins. Additionally, the market accelerates as displaying contemporary clothing designs to customers gains popularity among apparel retailers for abstract, semi-abstract, and window displays. Also, increased use of chrome-plated, glossy, plus-size, and dress-forming mannequins among clothing retailers causes a surge in product demand.
Currently, key players such as Euveka and Bonaveri offer advanced technology-based lay figures so that apparel stores can use these products to maintain and attract visual merchandising. This factor influences apparel retailers towards ordering such dress forms and supports market expansion. For example, in September 2019, Japanese robotics company Speecys Corp. launched “Shiguza Robot,” a domestic robot technology-based mannequin.
At a macro level, the rapidly evolving retail industry promotes demand for mannequins globally. As retail design trends evolve, a growing number of mannequin manufacturers and retailers are reforming and exploring forms of attractive retail displays. While mannequin displays can vary based on specific retailer requirements, colored mannequins, technology incorporation, facial variations, petite designs, and active stances are emerging as the latest trends within the mannequin category. Internationally renowned apparel & footwear retailers are increasingly emphasizing mannequins with active stances to highlight fabric and footwear designs.
Today, fashionistas prefer online shopping for fashion goods like apparel, footwear, and jewelry over physical shopping due to greater flexibility. This aspect reduces sales of apparel products from physical stores and limits the use of mannequin products among clothing retailers. According to data presented by the UK’s Office for National Statistics (ONS), seasonally adjusted internet sales of consumer retail goods in the UK accounted for about 26.6% of total retail sales in May 2022, up from 19.7% in February 2020.
Currently, technology companies are beginning to introduce digital mannequin display-related platforms that allow users to see visuals of clothes purchased on mannequins through their smartphones. This aspect could reduce demand from apparel stores for in-store mannequins and pose a threat to industry growth. For example, in April 2023, award-winning global innovation agency Digital Mannequin launched an interactive visual merchandising platform that allows shoppers to see how purchased apparel would look on them in-store through their smartphones.
By product type, the market is segmented into Women, Men, Children, and Others. The women’s segment is mainstream due to high demand for fashion and shapewear display, but plus-size and multi-layered children’s mannequins are also gaining popularity. Realistic body representation still predominantly uses glass fiber, but plastic mannequins are growing the fastest due to recyclability and low cost.
USA: High consumer spending on outdoor and fashion apparel drives demand. Robotic and smart mannequins are being adopted for retail efficiency.
China & India: A growing middle class and government support for retail infrastructure boost demand for mannequins in malls and fashion stores.
UK & France: Increasing shift towards biodegradable and AI-integrated mannequins. Key suppliers are launching recyclable lay figures.
Japan & South Korea: Known for compact and technology-enhanced mannequins. Domestic robotics companies are developing smart display solutions.