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【Tel Aviv, Is】End of an Era: Michal Negrin Jewelry Boutiques Close After 30 Years

Editor’s Note

**Editor’s Note:** After more than three decades of crafting whimsical, floral-inspired jewelry, Michal Negrin is closing her business. The announcement, made just before Rosh Hashanah, cites financial difficulties and reflects broader challenges facing Israel’s fashion and jewelry sector.

Closure After Three Decades

Michal Negrin, the renowned Israeli jewelry designer known for her floral and whimsical designs, has announced the closure of her business after more than 30 years. The news was delivered to employees just before Rosh Hashanah.
Company spokesperson Rani Rahab stated that the stores must close due to financial difficulties. This places Negrin among other players in the industry currently facing a crisis. Experts predict that approximately one-third of Israel’s fashion and jewelry sector will collapse in the coming years.

Liquidation Sales Underway

Negrin employed around 120 people at a factory in Bat Yam, south of Tel Aviv, and in 13 boutiques across Israel, including one at Ben-Gurion Airport. An additional 22 jewelry stores bearing her logo operate worldwide. While the factory has already ceased production, the remaining stores will continue operating to sell off existing jewelry and clothing collections. Approximately 120 employees are being laid off.

“Everyone knows something is happening,” she told her employees. “We had to downsize to one building, we laid people off. All the private money we accumulated over the years, tens of millions of dollars, we poured into our business to keep it running. With faith and hope that we could continue our work in our country. We thought things would get better. But we have reached the end of the company.”
A Romantic Style That Lost Its Way

The designer, who started with a small stall at the Nachalat Binjamin artists’ market in Tel Aviv in 1988, remained faithful to her opulent romantic style until the end. Some critics suggest she failed to keep up with changing times, and her designs became outdated. Addressing the broader difficulties in the fashion industry, Negrin remarked:

“Unfortunately, no one cares about our difficult situation. But we have nothing left.”

She concluded her message to employees with a heartfelt farewell:

“I value you greatly and wish you from the bottom of my heart success in your lives. I am so sorry that your new year has to begin this way. My heart is bleeding, and my soul finds no rest.”
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⏰ Published on: October 11, 2019