Omi Privé, a Los Angeles-based colored gemstone jewelry brand, has appointed Rebecca Shukan as its new director of sales and development. For overseas buyers, this signals the brand’s renewed focus on strengthening retailer partnerships and expanding its presence in the colored gemstone market, which may influence sourcing strategies and product availability.
Supply-chain impact
Shukan’s role includes heading colored gemstone and sales training, which could enhance Omi Privé’s ability to support retail partners with product knowledge and sales strategies. This may lead to more consistent quality and better communication for buyers sourcing colored gemstone jewelry from the brand.
What buyers should watch
Omi Privé’s emphasis on expanding brand awareness and strengthening retailer relationships suggests potential new collections or distribution channels. Importers and private-label buyers should monitor for updates on product lines, especially in colored gemstone categories, which could affect sourcing decisions.
Industry context
Shukan brings over a decade of private jewelry experience and leadership roles in industry organizations like the Women’s Jewelry Association of Los Angeles. Her background in sales strategies and training, combined with GIA education, aligns with Omi Privé’s focus on colored gemstones, a key segment for jewelry buyers seeking unique offerings.
Source: Read the original report | Published: January 12, 2023