Editor’s Note
**Editor’s Note:** This piece explores how Berlin jeweler Sabrina Dehoff sustains her business amid ongoing crises, blending style with smart entrepreneurship.
Gold and Champagne: How Sabrina Dehoff Keeps Her Business in Mitte Running
For years, Berlin native Sabrina Dehoff has successfully navigated her jewelry business through various crises with beautiful items. How does she do it?
Sabine Röthig
06.05.2024, 07:43 Uhr
5 Min
Style competence paired with smart entrepreneurship: Sabrina Dehoff in her store on Auguststraße.
© Markus Wächter/Berliner Zeitung
People are generally reluctant to talk about downsizing, because this process is associated with an alleged loss of value. But smart entrepreneurs know that this is only partially true if they handle it skillfully and are not blinded by the market economic status quo.
How stable a business can be when growth occurs within a manageable framework is something Sabrina Dehoff can certainly speak to. The Berlin jewelry designer has been in business with her label for 18 years, and has been running her own store since 2010. This is a tremendous achievement, especially in times when everyone is talking about a retail crisis.
