Editor’s Note
**Editor’s Note:** Rocksbox, a Signet Jewelers subsidiary, is set to launch its official Amazon storefront in October, aligning with Prime Days. This marks the first Signet banner to sell directly through the retail giant, expanding its reach beyond its subscription model.
Rocksbox, an online jewelry retailer owned by Signet Jewelers, is debuting its Amazon storefront next month. The Akron, Ohio-based e-tailer will launch its official storefront on Amazon in October, just in time for Amazon Prime Days on Oct. 8-9.
Though Rocksbox’s jewelry is available on Amazon now, the official storefront debut marks the first time a banner under the Signet umbrella is selling its jewelry through the retail giant.
The initial offerings will include an assortment of fashion jewelry, like rings, earrings, necklaces, and bracelets, ranging in price from $25 to $95. All Rocksbox jewelry offered will be eligible for Amazon Prime two-day shipping.
The storefront will begin offering 65 SKUs, with plans to expand to around 200 products by the end of the year. The brand’s shop on Amazon will feature some of its best-sellers, including the “Emily” ring and the “Kate” stud earrings.
Rocksbox began as a jewelry subscription/rental service founded by Meaghan Rose in 2012. Signet acquired the company in 2021, and it recently pivoted to being an online retailer. The company said at the time that it decided to make the change after noting a growing interest from customers in owning their pieces.
This article was originally published by National Jeweler on Sep 27, 2024. The author is Lenore Fedow ([email protected]).