Editor’s Note
This report highlights the strategic push by 21 Italian jewelry brands into South Korea, showcasing key trends and fostering B2B partnerships.
21 Italian jewelry brands gathered… South Korea is now a key strategic market.
On-site Report
Published: 2025.11.27 14:00
Reporter: Oh Ji-hyun ([email protected])
A diverse lineup of fine jewelry, including ‘AMIIN’ for fine pieces and ‘DIANA’ for wedding bands, made a full appearance. Global jewelry trends such as ultra-light volume, chain expansion, and modernization of traditional motifs were revealed. The B2B event, co-hosted by ITA and FederOrafi, expanded cooperation possibilities with domestic distributors and concept stores.
(Photo clockwise from top left: ‘Italian Jewelry Workshop Seoul’ on the 3rd floor of High Street Italia Garosu-gil; participating Italian jewelry brands; event overview. Photo: ezyeconomy)
The ‘Italian Jewelry Workshop Seoul 2025,’ held on the 27th at High Street Italia Garosu-gil, was filled with the vibrant energy of Italian gold from the morning. Co-hosted by the Italian Trade Agency (ITA) in South Korea and the Italian Federation of Goldsmiths (FederOrafi), this B2B event brought together 21 Italian jewelry brands attracting global buyers. This year, the lineup particularly featured a wide range of categories, including fine jewelry, chain bands, wedding bands, art jewelry, and ultra-light jewelry, highlighting Italian companies’ expectations for the Korean market.
The most distinctive feature of the event was that it was not a simple exhibition but a showcase-style event where actual business connections were made directly. Brand representatives personally explained their unique collections and engaged in detailed consultations with buyers from domestic distributors, concept stores, and online platforms. Buyers actively asked questions based on actual transactions, such as trying on pieces to check texture and weight, or inquiring about the possibility of custom production tailored to the Korean market.
A key strength of this workshop was that all brands’ manufacturing bases are rooted in Italian local artisans, workshops, and family businesses. Each brand, while based on craftsmanship, clearly revealed its distinct identity and technical strengths.
The event featured 21 diverse Italian jewelry brands, including fine jewelry brand ‘AMIIN,’ traditional coral crafting brand ‘Antonino De Simone’ (founded in 1830), silver chain specialist ‘Better Silver,’ ultra-light chain expert ‘IL GIGLIO,’ ‘ORAFAR’ specializing in handmade hollow chain technology, ‘Nardi Gold’ showcasing traditional gold and silver chains, global chain supplier ‘SILO’ capable of mass production, ‘OFIR’ emphasizing deep aesthetic sensibility, wedding band specialist ‘DIANA,’ and ‘Songa Antonio,’ a major Milanese jewelry wholesaler founded in 1935.
Italian company representatives at the event commonly noted that the Korean market is characterized by its simultaneous demand for high design sensitivity and quality standards. Indeed, in recent years, South Korea’s luxury fine jewelry market has been growing rapidly.
(Photo left: BLUORO consulting with a customer on the 4th floor; right: B2B meetings on the 3rd floor. Photo: ezyeconomy)
Common jewelry trends emerged at this workshop. First, the ‘ultra-light volume design’ technology, which creates a bold volume but is extremely lightweight when worn, is expanding. Other trends included the continuous expansion of chain jewelry, a core Italian strength; the modernization of traditional craft motifs, such as using ancient coins; and customized production through collaborations with Korean retailers.
The event space was divided across the 3rd and 4th floors, making it convenient for comparing brands and conducting consultations. Each booth allowed for direct sampling and try-ons, enabling practical evaluation.
Italian jewelry holds an unrivaled position in the global market due to its combination of technology, tradition, and design. South Korea, with its high brand understanding and premium product consumption power, is one of the Asian markets most closely watched by Italian brands.
This year’s workshop served as a platform demonstrating that Italian jewelry companies are viewing the Korean market more strategically, and it established a clear point of contact for industrial cooperation between the two countries. In particular, the spectrum of 21 brands balanced the three elements demanded by Korean buyers—differentiation, quality, and story—suggesting a high potential for expanded future cooperation.
Through this workshop, the current state of Italian jewelry was directly confirmed, and many industry insiders are anticipating what new designs, brands, and collaborations will emerge from this connection with the Korean market.
Keywords: #Italian Jewelry #Jewelry #Jewelry Event #Italian Jewelry Workshop #Jewelry Workshop
