Editor’s Note
**Editor’s Note:** This article highlights Lazare Diamond’s holiday collection, positioning its New York-inspired brilliance as the perfect “reward jewelry” for the festive season.
Reward yourself with jewelry in the sparkling season.
New York’s Finest: Dazzling Diamond Jewelry “Lazare Diamond”
Primo Global Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Naoki Sawano), which plans and sells bridal jewelry, introduces a selection of diamond jewelry from its “Lazare Diamond” brand to brighten the exciting holiday season. Born from New York’s sophisticated aesthetic, the seven-colored brilliance of Lazare Diamond serves as a “reward jewelry” to make oneself shine, as the star of party scenes that adorn special nights, and brings a dignified elegance and uplifting feeling to any outfit. These diamond jewelry pieces add quality to everyday life and eternal brilliance. We look forward to your visit.
https://www.lazarediamond.jp/collection/jewelry/
Carre Pendant Single
A timelessly shining crystal of beauty descends upon the finger. Captivated by the rainbow-colored luster. The soft square silhouette woven by diamonds. The unique design further enhances the rainbow brilliance.
Price: ¥434,500 (tax included) ~
Carat: Center stone: 0.25ct ~ 0.42ct, Side stones: 0.09ct
Material: Platinum
https://www.lazarediamond.jp/collection/jewelry/carre-pendant-ld906pnd.php
*Samples may not be available in stores. Please contact the store in advance regarding stock status.
Charlotte
Named after the wife Lazare Kaplan loved throughout his life, “Charlotte” is a testament to timeless love, a story of two people who pledged eternity. A collection born as a homage to the ring given to his beloved wife Charlotte. The distinctive round prongs exuding retro elegance breathe life into the single stone, giving a classic impression.
Price: ¥317,900 (tax included) ~
Carat: 0.20ct ~
Material: Platinum
https://www.lazarediamond.jp/collection/jewelry/charlotte-ld739pn2.php
*Samples may not be available in stores. Please contact the store in advance regarding stock status.
Stella 13
Like a shooting star racing across the night sky. Invited by the sparkle of diamonds, weaving dreamlike moments toward the far side of the galaxy. Thirteen diamonds set in a gradient from the center outward. Emitting a brilliance as if a piece of the starry sky has been cut out, the sparkle connects, creating visual depth and balance.
Price: ¥465,300 (tax included)
Carat: 0.45ct
Material: Platinum
https://www.lazarediamond.jp/collection/jewelry/stella13-fl817pn.php
*Samples may not be available in stores. Please contact the store in advance regarding stock status.
What world-renowned diamond cutter Lazare Kaplan idealized was a diamond that shines in seven colors, created by the Ideal Make. The praise given to “The World’s Most Beautiful Diamond(R)” and its rare brilliance is the pride of “Lazare Diamond,” known as one of the world’s three major cutter brands. Handling only conflict-free diamonds, its brilliance, polished by over 100 years of history and New York’s sophisticated aesthetic, is chosen by those who know the real thing.
https://www.lazarediamond.jp/about/
Born in 1883 as the third generation of a jewelry merchant, Lazare Kaplan was recognized as an excellent diamond cutter at a young age in Antwerp, Belgium, and became independent at 20. He later moved to New York, USA, and devoted his life to the pursuit of “The World’s Most Beautiful Diamond(R).” In 1919, based on the theory of his cousin, mathematician Marcel Tolkowsky, he realized the perfect proportion “Ideal Make” through cutting, which makes diamonds shine in seven colors. This ideal and luxurious cutting remains the strict brand identity of Lazare Diamond even a century later. In 1935, he was entrusted by renowned jeweler Harry Winston with cutting the 726-carat Jonker diamond rough, achieving this feat over a year. Already called the “Magician of Cutting,” Lazare Kaplan also contributed to the proper evaluation of diamond beauty and value, human resource development, and technological advancement. He advocated the importance of cutting for diamond brilliance and greatly contributed to the establishment of the 4Cs in US appraisal institutions. Due to his sublime aesthetic sense and numerous achievements that led the industry, Lazare Kaplan became a legend and is still praised as “Mr. Diamond.”
The supreme brilliance of “The World’s Most Beautiful Diamond(R),” which leaves no room for comparison, can only be achieved by excelling in every process. Lazare Diamond oversees everything from rough sourcing to cutting and polishing in-house. It is a rare diamond cutter brand globally. Rough diamonds are carefully selected, focusing on the naturally beautiful octahedron. They are cut into the luxurious “Ideal Make” proportion, prioritizing the essential beauty of diamonds—brilliance—over carat weight. Through meticulous attention in every process, including hand polishing by skilled craftsmen, overwhelming brilliance is brought out. The laser engraving of ID numbers, now a proof of high-quality diamonds, is also the world’s first technology co-developed by Lazare Diamond. Compromising on nothing, aiming for even greater heights—these are our pride inherited from founder Lazare Kaplan, and the truth of the seven-colored shining diamond.
■ Company Overview
Trade Name: Primo Global Holdings Co., Ltd.
Established: April 15, 1999
Head Office: 4F Hakutsuru Building, 5-12-5 Ginza, Chuo-ku, Tokyo
TEL: 03-6226-6261 / FAX: 03-6226-6269
Representative: President Naoki Sawano
Capital: 100 million yen
Total Stores: 87 in Japan / 47 overseas (as of end of October 2025)
Business: Planning and sales of bridal jewelry
URL: https://www.primoghd.co.jp/company/outline/
