Editor’s Note
**Editor’s Note:** Jewelry brand e.m. is set to host a limited-time event, “Proportion,” from March 11 to March 17, 2026, at Isetan Shinjuku Main Store. The event will take place in the Jewelry/Promotion Space on the first floor of the main building.
Jewelry brand e.m., operated by E.M. Design Co., Ltd., will hold a limited-time event, ‘Proportion,’ from March 11 (Wednesday) to March 17 (Tuesday), 2026, at the Jewelry/Promotion Space on the 1st floor of the main building of Isetan Shinjuku Main Store.
Gold Coating Rings (from top):
– Ring (Silver 925, soft gold plating, cubic zirconia) ¥37,400 (tax incl.)
– Ring (Silver 925, yellow gold plating, cubic zirconia, freshwater pearl) ¥49,500 (tax incl.)
– Ring (Silver 925, yellow gold plating, cubic zirconia) ¥71,500 (tax incl.)
– Ring (Silver 925, yellow gold plating, cubic zirconia) ¥74,800 (tax incl.)
– Ring (Silver 925, pink gold plating, cubic zirconia) ¥79,200 (tax incl.)
The brand’s iconic ‘e.m. eternal’ series rings and matching earrings are usually available only in silver. For this event, limited color versions with yellow gold, soft yellow gold, and pink gold coatings are available for order. Some designs also feature a special coating applied only to the stone settings holding cubic zirconia.
*Order delivery time: approximately 1.5 months
Wearing Image: Left middle finger ring (Silver 925, pink gold plating, cubic zirconia) ¥79,200 (tax incl.)
Wearing Image: Earrings (Silver 925, gold plating, cubic zirconia) ¥37,400 (single); Index finger ring (Silver 925, gold plating, cubic zirconia) ¥71,500 (tax incl.)
Custom Order Rings (from top):
– Labradorite/Onyx/Rose Quartz Ring (Silver 925, natural stone, cubic zirconia, freshwater pearl) ¥148,500 each (tax incl.)
– Rutilated Quartz Ring (Silver 925, rutilated quartz, cubic zirconia, freshwater pearl) ¥159,500 (tax incl.)
Inspired by rings symbolically gifted by loved ones throughout a lifetime—heirloom rings, engagement rings, and wedding bands—this three-ring set, commonly called the ‘Woman’s Life Ring,’ was created with respect and affection for designs that have accompanied people’s milestones in jewelry history while cherishing evolving values.
For this event, four stone types not available in the standard lineup—onyx, rose quartz, labradorite, and rutilated quartz—are offered. Customers can select their preferred stone from loose stones.
*Order delivery time: approximately 1.5 months
Standard Series Center Stones: Cubic zirconia, freshwater pearl, smoky quartz, coral, chrysoprase
Wearing Image: Right middle finger ring (Silver 925, labradorite, cubic zirconia) ¥148,500; Left index finger ring (Silver 925, gold plating, cubic zirconia, freshwater pearl) ¥49,500 (tax incl.)
Wearing Image: Rings worn on index and middle fingers (Silver 925, rose quartz, cubic zirconia, freshwater pearl) ¥148,500 (tax incl.)
During the event, the permanent store on the same floor will also be open. It is currently showcasing the latest 2026 S/S COLLECTION, which launched on February 18 (Wednesday), so a combined visit is recommended.
Event Details:
– Location: e.m. Isetan Shinjuku Store, Jewelry/Promotion Space, 1F Main Building, Isetan Shinjuku Main Store, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
– Date: March 11 (Wednesday) – March 17 (Tuesday), 2026
– Phone: 070-5464-3927
About the Brand:
Founded in 1996 by Eijiro Nakatani and Masayoshi Tobita, e.m. operates under the vision of ‘Making the world happy through Imagination and Creation.’ Its corporate philosophy has remained unchanged since the brand’s inception: ‘Creating things that make everyone happy’ and ‘Creating things that seem to exist but don’t.’ The brand believes that while jewelry is a tangible object, the feelings gained from acquiring it are intangible. e.m. aims to create both the finest tangible products and the intangible joy for its customers. As a Japanese creator brand, it strives to contribute to Japanese craftsmanship, transcend generations, and continue to provide symbols of happiness worldwide.