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【USA】Jewelry to Lead Record Mother’s Day Spending

Apr 22, 2026

Editor’s Note

**Editor’s Note:** This article, originally published on April 22, 2026, highlights the National Retail Federation’s survey findings that Mother’s Day spending is expected to reach a record high, with jewelry leading the surge. The piece reflects consumer resilience amid economic uncertainty.

Jewelry to Lead Record Mother’s Day Spending

April 22, 2026
By Jacklyn Pellegrino

(Left to right): Ahmed Bin Sulayem, Lin Qiang and Mehul Shah image

The amount US consumers will spend on jewelry this Mother’s Day is set to rise amid a record high for the holiday, according to a survey conducted by the National Retail Federation (NRF).

“Mother’s Day remains a priority for many Americans, and they plan to lean into the holiday despite current economic uncertainty,” Mark Mathews, chief economist and executive director of research at NRF, who conducted the poll with Prosper Insights and Analytics, said Tuesday. “Consumers are gifting from the heart, seeking unique gifts that create lasting memories for the mothers in their lives.”

Americans are expected to shell out a record $38 billion on Mother’s Day presents this year, up from last year’s predicted figure of $34.1 billion, and beating the previous record of $35.7 billion, set in 2023. Consumers will spend $7.5 billion of that on jewelry, 10% more than the $6.8 billion anticipated for that category in 2025.

(Left to right): Dan Mano and Martin Rapaport image

Individually, consumers each plan to spend an average of $284 on gifts for the holiday, which falls on May 10, $25 more than last year and $10 higher than the previous record of $274 in 2023.
Special outings were also a popular choice this year, with consumers looking to spend $6.4 billion on that segment, followed by electronics at $4.4 billion. The NRF predicts outlay on flowers to reach $3.2 billion, while greeting cards will pull in $1.3 billion.

“Consumers are budgeting more and planning on shopping more across all gift categories this Mother’s Day,” said Phil Rist, executive vice president of strategy at Prosper.

Out of those celebrating the holiday, 54% of people surveyed plan to purchase gifts for a mother or stepmother, 22% plan to buy for a wife and 13% plan to buy for a daughter. The survey also stated that 33% of people plan to shop online and in department stores, 29% plan to shop in specialty stores and 26% plan to shop in discount stores.
Image: A woman giving a Mother’s Day gift. (Shutterstock)

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⏰ Published on: April 22, 2026