Editor’s Note
**Editor’s Note:** This article highlights BIJOUPIKO’s launch of a specialized website for Kihei jewelry, timed with rising bullion market prices. The site offers real-time pricing linked to daily market rates, reflecting growing consumer demand.
Amid the surge in bullion market prices, Kihei jewelry is attracting even more attention. Against the backdrop of growing demand, BIJOUPIKO has launched a specialized website for Kihei jewelry. The site displays the latest prices linked to the day’s bullion market rates.
BIJOUPIKO Co., Ltd.
May 13, 2026, 10:00 AM
BIJOUPIKO Group’s BIJOUPIKO Co., Ltd. (Itano District, Tokushima Prefecture; President: Takashi Ishibe), which operates over 50 stores nationwide as one of Japan’s largest jewelry and bridal jewelry select shops, has opened a specialized Kihei jewelry website.
URL: https://kihei.bijoupiko.com/
1. Know the ‘Current Price’
To alleviate customer concerns about the difficulty of knowing actual prices amid daily fluctuations in bullion rates, prices are updated around 11:30 AM every morning. This allows customers to immediately check the current price.
2. Find the ‘One That Suits You’
In addition to classic yellow gold, the site offers Kihei jewelry in various materials, including platinum, pink gold, and combinations of gold and platinum. Customers can thoroughly compare and consider options on the site, making it easy to find the perfect piece from a rich lineup.
3. ‘Check the Actual Product’
With the launch of the specialized website, in-store sales capabilities have also been strengthened. Previously, guidance was mainly provided at stores that permanently carry Kihei jewelry, but the addition of a reservation function to the site now allows customers to have items sent to nearby stores for inspection. Products of interest can be added directly to a reservation list from the site, with up to three items available for reservation at a desired store. Customers can make a purchase with confidence after actually seeing the product.
An ‘Asset to Wear’ Combining Value and Beauty
Kihei refers to a type of chain link used in jewelry. It features a unique design created by twisting the chain links 90 degrees and flattening the surface. The cut that enhances the natural beauty of the bullion, along with its simple, unadorned design, has been loved across generations. Unlike ordinary jewelry, value is added to ‘the bullion itself,’ so an increasing number of people are choosing Kihei as a tangible asset, similar to bullion bars or coins.
▼ About Kihei: https://kihei.bijoupiko.com/pages/about-kihei
Scale Merit and Cost Reduction to Achieve Japan’s Lowest Price Level
BIJOUPIKO strives to reduce unnecessary costs to offer high-quality Kihei jewelry at Japan’s lowest price level.
– While many retailers add a profit margin of 40% to 50% to the selling price, BIJOUPIKO sets its profit margin at less than 10%.
– By dealing directly with bullion and processing factories, outsourcing costs are thoroughly reduced.
– Leveraging the scale merit of over 50 stores nationwide, the distribution network significantly cuts intermediary margins.
By rigorously controlling its own profits and unnecessary costs, BIJOUPIKO can offer products at prices that satisfy customers.
Quality Assurance
Standard Kihei jewelry handled by BIJOUPIKO is stamped with the Mint Bureau assay mark, guaranteeing the purity of the precious metal. Additionally, a quality guarantee certificate issued by the company is provided upon purchase, allowing customers to choose Kihei jewelry with peace of mind.
*The Mint Bureau assay mark is only stamped on products that have passed the Mint Bureau’s inspection. Fully custom-ordered items are not eligible for the Mint Bureau assay mark.
▼ Reasons for High Quality and Low Prices: https://kihei.bijoupiko.com/pages/reason-for-price
With the launch of the BIJOUPIKO Kihei Jewelry specialized website, customers can now check a wide range of products in advance while comparing and considering their options. Furthermore, since items of interest can be reserved for inspection at nearby stores, Kihei jewelry has become more accessible and easier to choose than ever before. Please visit a nearby store to enjoy BIJOUPIKO’s Kihei jewelry.
▼ Store List: https://kihei.bijoupiko.com/blogs/shop/