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【Hong Kong, C】GIA Acquires 30% Stake in Diamond Traceability Blockchain Platform Tracr

Jun 9, 2026

Editor’s Note

**Editor’s Note:** The GIA’s acquisition of a 30% stake in De Beers’ Tracr platform marks a pivotal step toward industry-wide natural diamond traceability. This move strengthens a partnership initiated in 2023 and signals growing confidence in blockchain-based provenance solutions.

The Gemological Institute of America (GIA) has acquired a 30% stake in Tracr, a natural diamond traceability blockchain platform owned by De Beers Group, according to a recent announcement. The agreement marks a significant milestone in Tracr’s journey toward independence and underscores GIA’s confidence in Tracr as an industry solution, as well as its role in advancing large-scale traceability and provenance for natural diamonds.

Deepening Collaboration Since 2023

This investment builds on the collaboration initiated in 2023, when the two parties began integrating natural diamond origin data registered on the Tracr platform with eligible GIA natural diamond grading reports. The equity acquisition represents a key step in Tracr’s transformation, further enhancing its credibility and trust across the entire natural diamond value chain.

Industry Leaders Comment on the Deal

“Consumers have the right to know the origin of the natural diamonds they purchase, and should have a clearer understanding of the provenance of each stone. For years, De Beers Group has provided traceability data through Tracr, and we believe providing origin information should become an industry standard. We committed to opening Tracr to a broader range of industry partners, and we are honored to collaborate with GIA to help Tracr evolve into an independent, cross-industry platform. Together, we will enhance transparency across the natural diamond sector.” — Al Cook, CEO of De Beers Group

“At GIA, our mission has always been rooted in trust, integrity, and consumer confidence. Our collaboration over the past few years has reinforced our belief that blockchain traceability technology, combined with GIA’s independent grading expertise, can set new transparency standards for the natural diamond industry. As Tracr continues to expand internationally, we see a tremendous opportunity to provide meaningful and verifiable origin information from mine to consumer. We are proud to deepen our partnership through this investment and jointly lead a new era of transparency, traceability, and mutual trust in the industry.” — Pritesh Patel, President and CEO of GIA

“With GIA’s investment, Tracr has taken a significant step toward becoming an independent platform, laying a solid foundation for future growth. I look forward to continuing to scale the platform and attract more producers, so that the unique journey of every registered natural diamond can be vividly presented. Each natural diamond carries a unique story shaped by its origin and craftsmanship. As Tracr grows, we will have the opportunity to share these one-of-a-kind stories with a wider audience.” — Jillian Wolk, CEO of Tracr

Tracr’s Development and Scale

De Beers Group began developing the Tracr platform in 2018. Today, Tracr has evolved into a leading distributed blockchain platform for natural diamond traceability, registering diamonds from the mining source onward. In 2023, De Beers Group fully opened the platform to a wider range of industry partners, making it a cross-industry solution with economies of scale, enabling end-to-end provenance verification from rough diamond to polished stone.

To date, nearly 5 million natural diamonds have been registered at source via Tracr, representing approximately two-thirds of De Beers Group’s rough diamond production by value. Since January 2025, the country-of-origin information for De Beers Group’s natural diamonds has been available on Tracr; all newly mined De Beers Group natural diamonds of 1 carat and above have been registered on the platform.

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⏰ Published on: June 09, 2026