Indian media producer Ekta Kapoor has invested in and joined Ekatra Jewels as a partner, marking her entry into the lab-grown diamond jewelry sector. The brand, which focuses on design and technology-led lightweight jewelry, aims to tap India's growing luxury market. For overseas buyers, this signals rising investor confidence in lab-grown diamonds and potential new sourcing opportunities for innovative, lightweight designs.
Investor confidence in lab-grown diamonds
Ekta Kapoor's investment in Ekatra Jewels highlights growing investor interest in lab-grown diamonds. According to Tracxn data, Indian lab-grown diamond startups raised $26.4 million in 2025, up from $4.7 million a year earlier. This surge reflects broader market acceptance, especially among younger consumers, and may encourage more brands to enter the space, expanding sourcing options for international buyers.
Product innovation and lightweight technology
Ekatra Jewels positions itself with IGI-certified lab-grown diamonds, including Type II-A diamonds, and its proprietary Shristi Ratna cut featuring 108 facets for enhanced brilliance. The brand also uses hollow-construction technology, making pieces up to 80% lighter than traditional gold jewelry. Such innovations could appeal to buyers seeking modern, comfortable designs for everyday wear and travel.
Market growth and sourcing implications
Research firm Redseer estimated India's lab-grown diamond jewelry market at $300-350 million in 2024, with projected annual growth of around 15% over the next decade. For importers and distributors, this indicates a stable supply chain and potential for competitive pricing. Ekatra's focus on lightweight designs may also reduce shipping costs and attract consumers seeking affordable luxury.
What buyers should watch
Overseas buyers should monitor Ekatra's collections co-created with designer Sussanne Khan, which showcase hollow-construction technology. The brand's emphasis on everyday wearability and lab-grown diamonds could align with trends in the US, Europe, and Middle East markets. Buyers may also consider partnerships with brands leveraging patented cuts and certifications to differentiate their offerings.
Source: Read the original report | Published: June 04, 2026