Media mogul Ekta Kapoor has partnered with Ekatra Jewels, a startup specializing in lab-grown diamonds and hollow-construction gold, marking a notable entry into India's $70 billion jewelry sector. For overseas buyers, this signals growing consumer acceptance of lab-grown diamonds in a key market, potentially influencing global sourcing trends and demand for tech-enabled, sustainable jewelry.
Source: Read the original report | Published: June 04, 2026