The Community for Ethical Jewelry (CEJ) has appointed Marianna Smirnova, a sustainability and responsible-sourcing expert with over 18 years of experience, as its new executive director. This leadership change signals CEJ's continued commitment to advancing ethical sourcing and human rights due diligence across the jewelry supply chain, a development that overseas buyers and sourcing professionals should monitor for evolving industry standards and engagement opportunities.
Leadership and expertise
Smirnova brings extensive experience from senior roles at the Global Battery Alliance, London Bullion Market Association, and the Responsible Minerals Initiative, where she served as senior director and interim head. Her career includes collaborations with the Responsible Jewellery Council, Alliance for Responsible Mining, IMPACT, and other organizations focused on responsible sourcing and artisanal mining.
Industry engagement signals
"Community for Ethical Jewelry has long played an important role in bringing people together around a shared commitment to positive change," Smirnova said. CEJ President Brandee Dallow noted that Smirnova's experience will strengthen the organization's programs and industry engagement efforts, which may lead to new initiatives affecting supply-chain compliance.
Organization background
Founded in 2001, CEJ promotes ethical sourcing, sustainability, and responsible business practices throughout the jewelry supply chain through education, advocacy, and stakeholder engagement. The appointment comes at a time when ethical sourcing and human rights considerations are increasingly critical for importers and distributors.
What buyers should watch
Overseas jewelry buyers and sourcing professionals should watch for potential updates to CEJ's educational programs and advocacy efforts under Smirnova's leadership. These could influence best practices for due diligence in mineral supply chains, particularly for gold, silver, and gemstone sourcing. Companies engaged in OEM/ODM or private-label production may benefit from aligning with CEJ's evolving standards.
Source: Read the original report | Published: June 16, 2026