The Plumb Club, in partnership with Tracr and presented by Mahiar Borhanjoo, Chief Commercial Officer of De Beers Group, is offering a free virtual webinar for the jewelry industry on June 18th at 1pm EDT. The session focuses on how retailers can leverage the positive impact of natural diamond mining to boost sales through storytelling, authenticity, and emotional value. This is a key opportunity for overseas buyers and distributors to understand evolving consumer preferences and strengthen supply-chain narratives.
Webinar overview and relevance
This free webinar, titled "Build Sales Growth by Telling the Story of Natural Diamonds," is open to the entire jewelry industry. It aims to equip retailers with tangible stories about responsible natural diamond mining, including its contributions to conservation, economic development, and sustainability. For importers and private-label brands, understanding these narratives can enhance product positioning and consumer trust in natural diamond jewelry.
Key learning outcomes for buyers
Attendees will gain practical examples of stories to share at the counter, insight into how origin and authenticity are strengthening cultural relevance, and methods to build deeper consumer trust. These takeaways are directly applicable to sourcing strategies, marketing campaigns, and retail training for diamond jewelry lines.
Speaker background and industry impact
Mahiar Borhanjoo brings over 20 years of global leadership across luxury, technology, and financial services. At De Beers, he has led rough diamond sales and worked with luxury brands and independent retailers to modernize supply chains and enhance in-store experiences. His expertise underscores the webinar's focus on sustainable growth and supply-chain transparency.
What buyers should watch
For overseas jewelry buyers, this webinar signals a shift toward purpose-driven marketing in natural diamonds. Retailers and distributors should monitor how storytelling around origin and impact can differentiate products in competitive markets. The session may also provide insights into consumer behavior trends that influence demand for diamond jewelry sets, bridal collections, and custom pieces.
Source: Read the original report | Published: June 04, 2026