A post-Las Vegas Jewelry Market Week trend report highlights six key styles set to dominate the second half of 2026 and into 2027: Western wear, big colorful beads, alternative materials, charms, white metals, and turquoise. Overseas jewelry buyers should watch these directions for sourcing opportunities in rings, necklaces, bracelets, and pendants.
Western Flair and Turquoise Surge
Western-inspired motifs—horses, horseshoes, cowboy hats, boots, belt buckles, spurs, cactuses, and bolo ties—are trending strongly. Materials like leather and turquoise reinforce this aesthetic. Turquoise, often mined in the U.S. Southwest, emerged as the gemstone of choice at the shows, appearing in both Western-themed and high jewelry pieces. Designer Lauren Harwell Godfrey's "Gold Rush" collection at Couture exemplifies this direction, linking the trend to current gold market dynamics.
Big Colorful Beads
Large, colorful beaded necklaces and bracelets were another standout trend. Designers used multicolor opal, mystic moonstone, turquoise, and other gemstones in graduated sizes, often with gold bead accents or distinctive clasps. Joanna Stein, vice president of sales at Anzie, noted, "Our most popular gemstones this year are definitely multicolor opal, mystic moonstone, and of course turquoise, as always. People are looking for a pop of color." Some designers, like Beck, offered alternatives using hand-blown Murano glass beads.
Alternative Materials and White Metals
Beyond traditional gemstones, alternative materials such as wood, leather, plexiglass, and oxidized sterling silver gained visibility. White metals, including white gold and silver, were highlighted as a key trend. Pieces like Ashaha's plexiglass choker and Lalaounis' oxidized silver and gold link necklace show the range. These materials offer cost-effective and design-diverse options for OEM/ODM buyers.
What Buyers Should Watch
Importers and private-label brands should prioritize turquoise and Western-themed designs for 2026-2027 collections. Big beaded styles in colorful gemstones or glass beads present opportunities for statement pieces. Alternative materials and white metals can differentiate product lines. Monitor sourcing for turquoise, especially from U.S. mines, and consider lead times for custom clasps and bead gradations.
Compliance and Logistics Signals
No specific regulatory changes were reported. However, buyers should verify turquoise origin and treatment disclosures for U.S. market compliance. For alternative materials like leather and glass beads, ensure proper customs classification and material safety documentation. The trend toward unique clasps and custom hardware may require longer lead times from suppliers.
Source: Read the original report | Published: June 16, 2026