RYA, an audience intelligence platform, and THE MVEye, a leading consumer research firm for the jewelry industry, have formed a joint venture to introduce the first AI-driven research product tailored for the gem, jewelry, and watch trade. This partnership aims to help brands navigate market shifts, such as the 74% drop in lab-grown diamond prices since 2020 and their 45% share of US engagement ring purchases, by providing real-time behavioral insights beyond traditional price-based narratives.
Supply-chain impact
For overseas jewelry buyers, this development signals a shift toward data-driven marketing and product positioning. The Intelligence Dashboard combines RYA's real-time analysis of 9 billion data points across 200+ passion signals with THE MVEye's 35 years of industry benchmarks. This allows brands to predict campaign performance and identify emerging consumer behaviors, potentially influencing sourcing decisions for lab-grown diamonds, natural stones, and other materials.
What buyers should watch
Importers and distributors should monitor how this platform affects brand strategies for lab-grown diamond jewelry, bridal collections, and luxury watches. As brands move beyond price competition to storytelling, demand for specific product attributes—such as ethical sourcing, design innovation, or emotional resonance—may shift. This could impact orders for sterling silver, gold-plated brass, or gemstone pieces that align with new consumer narratives.
Compliance and logistics signals
The platform's focus on real-time consumer insights may help brands anticipate regulatory and market changes faster. For example, evolving attitudes toward lab-grown diamonds or sustainability could influence trade compliance requirements, such as certification for natural stones or disclosure for synthetic materials. Buyers should stay alert to how these insights shape product specifications and labeling needs.
China sourcing context
As a major hub for jewelry manufacturing and OEM/ODM services, China stands to benefit from this trend. Suppliers in regions like Guangdong or Zhejiang may see increased demand for data-informed product lines, particularly in lab-grown diamond jewelry, sterling silver, and stainless steel items. Factories that can quickly adapt to shifting consumer preferences—such as minimalist designs or personalized pieces—may gain a competitive edge.
> "For too long, the jewelry and watch industries have relied on 'rear-view mirror' data—static reports that tell us what consumers did months ago. This partnership changes that," said Marty Hurwitz, CEO of THE MVEye. "By integrating RYA's real-time AI creative intelligence with our 35 years of industry benchmarks, we are finally giving brands a way to see cultural shifts in real time and act on emerging behaviors before they become yesterday's trend."
The Intelligence Dashboard will be available to existing THE MVEye clients immediately, with broader market availability planned for Q3 2026.
Source: Read the original report | Published: June 10, 2026