Seymour Jewelers, a Hermosa Beach institution since 1950, celebrated its grand reopening on June 6, 2026, under new owner Alexandra Scharff. The store, steps from the Hermosa Beach Pier, underwent renovations and now offers an elevated experience with a gemologist on site. For overseas jewelry buyers, this signals a renewed focus on high-quality gemstone and diamond pieces in a legacy retail setting.
Ownership transition and store upgrades
Alexandra Scharff took over Seymour Jewelers on February 1, 2026, after discovering the business during a retirement liquidation sale. She closed the store for three weeks of renovations and reopened in April. Scharff said she was drawn to the store's 74-year history and its deep roots in the Hermosa Beach community.
Enhanced jewelry offerings
Scharff has elevated the store's look and experience, including adding a gemologist on site. "Now we have a gemologist on site that's putting in exceptional pieces of jewelry, emeralds, ruby, sapphire, and top-notch diamonds," Scharff said. This upgrade positions the store to offer higher-end gemstone and diamond jewelry, appealing to discerning buyers.
Community and industry signals
The grand reopening ceremony on June 6, 2026, drew city officials from Hermosa Beach and Manhattan Beach, as well as chamber of commerce representatives from three beach cities. The event underscores the importance of local retail jewelry stores in coastal California communities, which often serve as sourcing hubs for unique, high-quality pieces.
What buyers should watch
For overseas importers and distributors, the revival of a long-standing family jeweler under new ownership with a gemologist focus suggests a potential shift toward curated, high-end gemstone collections. Buyers seeking emerald, ruby, sapphire, or diamond pieces from established U.S. retailers may find new sourcing opportunities at Seymour Jewelers.
Source: Read the original report | Published: June 11, 2026