Stuller, a major jewelry manufacturer, unveiled expanded lab-grown diamond shapes and a broader demi-fine jewelry collection at JCK Las Vegas, responding to rising gold prices and consumer demand for affordable luxury. Overseas buyers should note new Taylor Swift-esque diamond cuts, fresh lab-grown gemstone colors, and a mini engraving machine for precise ring work.
New Lab-Grown Diamond Shapes and Gemstone Colors
Stuller introduced new lab-grown diamond shapes inspired by Taylor Swift's engagement ring trend, along with colored lab-grown gemstones in shades like magenta, periwinkle, and mauve. These additions cater to buyers seeking unique, fashion-forward designs without the premium of natural stones.
Demi-Fine Jewelry Expansion Amid Gold Price Pressure
With gold prices high and inflation squeezing consumers, Stuller has expanded its demi-fine offerings, including more sterling silver, 18-karat gold-plated, 14-karat gold-filled, and vermeil options. This move helps importers and retailers offer price-sensitive customers quality alternatives while maintaining margins.
Gemstone Selector Set and Mini Engraving Machine
Stuller launched a gemstone selector set in white and yellow gold with profiles like flat, half-round, knife-edge, and concave, plus milgrain and beveled edges. The company also introduced a compact laser engraving system with a touch-screen interface, ideal for ring sizing, stone setting, and prong retipping.
What Buyers Should Watch
Overseas buyers should monitor Stuller's expanded demi-fine and lab-grown diamond lines as indicators of shifting consumer preferences toward affordable, customizable jewelry. The new engraving machine also signals a trend toward in-house finishing capabilities for retailers and manufacturers.
Source: Read the original report | Published: June 08, 2026