Editor’s Note
LOSEFORD redefines the horseshoe motif with its new ‘Compact Horseshoe’ series, shifting the symbol from luck to personal will. Crafted in Silver 925, the collection launches July 15 in necklace and bracelet styles, available exclusively via the official online store.
Men’s Jewelry Brand LOSEFORD Launches New ‘Compact Horseshoe’ Series on July 15, Reimagining the Horseshoe as a Symbol of Will, Not Luck
July 15, 2026 – [LOSEFORD Co., Ltd.]
Silver 925 horseshoe series. Two types: necklace and bracelet, available at the official online store.
On July 15, 2026, LOSEFORD Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; CEO: Kazuki Mawatari) announced the launch of its new ‘Compact Horseshoe’ series, crafted from Silver 925. The new products are available for purchase at the official online store (https://loseford.com).
Long cherished as a symbol of good luck, LOSEFORD has reimagined the horseshoe not as a charm for waiting for fortune, but as a form representing quiet will—a symbol for those who trust their own senses and move forward.
The horseshoe is one of the most well-known symbols of good luck in the world of jewelry. Interpretations have long held that luck flows in through the U-shaped opening, or that it accumulates inside—placing it firmly in the context of ‘wishes’ and ‘amulets.’
LOSEFORD felt a sense of dissonance with this.
The brand’s core concept is ‘Wear quiet will.’ The brand believes that what you wear should not be a tool for wishing for something, but rather a quiet support for the stance of a person who has already made up their mind. From this perspective, the horseshoe emerges not as a shape for waiting for luck to arrive, but as a form of will for those who have decided to trust their own senses and move forward.
This new series was designed based on this reinterpretation.
The ‘Compact Horseshoe’ series translates the iconic horseshoe motif into a size that blends seamlessly into daily life, available in two types: a necklace and a bracelet. It balances a minimalist, understated design with the delicate sparkle of stones, embodying the brand philosophy of ‘Wear quiet will.’ Both the necklace and bracelet are offered in gold and silver colors, designed to accompany daily styling for the long term.
The series includes one necklace model and one bracelet model, sold through the LOSEFORD official online store. Both feature an adjustment ring on the chain, allowing the length to be set in three stages, accommodating different body types and wearing preferences. The material is Silver 925 (containing 92.5% silver), offering a white, elegant luster and smooth texture, while also being considerate of metal allergies. The specific release date is Wednesday, July 15, 2026.
– Compact Horseshoe Necklace
– Compact Horseshoe Bracelet
– S925 COMPACT HORSESHOE NECKLACE #N119
– S925 COMPACT HORSESHOE BRACELET #B71
The Compact Horseshoe Necklace is priced at 12,980 yen (tax included), and the bracelet at 13,980 yen (tax included).
LOSEFORD Co., Ltd. will continue to propose men’s jewelry that can be used for a long time in daily life, based on the concept of ‘Wear quiet will,’ just like this new horseshoe series.
LOSEFORD is a men’s accessory brand with the concept of ‘Casual luxury for a slightly more special everyday.’ By engaging with the essence of materials like Surgical Stainless Steel 316L and Silver 925, and through forms stripped of ornamentation, the brand proposes jewelry that can be worn for a long time in daily life.
Official website: https://loseford.com