Editor’s Note
VÉRITÉ announces the launch of its Autumn Collection 2026, debuting August 14 at all directly managed stores. The release coincides with the company’s 35th listing anniversary in September 2026.
VÉRITÉ, a pioneer in jewelry chains, will unveil the Autumn Collection 2026 at all VÉRITÉ directly managed stores starting Friday, August 14, 2026.
VÉRITÉ Co., Ltd.
July 10, 2026, 10:00 AM
VÉRITÉ Co., Ltd. (Code: 9904, Tokyo Stock Exchange Standard: https://www.verite.jp/) will celebrate its 35th anniversary of listing in September 2026, thanks to the continued patronage of its customers. To mark this milestone year, the company is launching a new jewelry collection that reflects gratitude for shared moments and embodies hope and ambition for the future.
This autumn, the collection features jewelry crafted from “Akoya pearls” with exceptional luster and “Gold-lipped pearls” (Pinctada maxima) cultivated in the pristine nature of Amami Oshima, known for their high rarity. The pieces are designed to bring brilliance to everyday life and accompany beautiful days.
Featured Products (Prices as of August 2026):
– PT Akoya Pearl/Diamond Necklace (Akoya pearl 5.0mmUP~8.0mmUP, Diamond 0.025ct): ¥168,000 (tax incl. ¥184,800)
– PT Akoya Pearl Earrings (Akoya pearl 5.0mmUP~8.0mmUP): ¥118,000 (tax incl. ¥129,800)
– PT Akoya Pearl Ring (Akoya pearl 5.0mmUP~7.0mmUP): ¥148,000 (tax incl. ¥162,800)
Point 1: Pearl Luster
The main appeal is the beautiful “luster” equivalent to Hanadama quality.
Point 2: Quality and Price Achieved by VÉRITÉ
Despite rising market prices and declining production of Akoya pearls, VÉRITÉ has secured a special supply of these precious items at stable quality and prices.
Featured Products:
– K18YG Amami Oshima Gold-lipped Pearl/Akoya Pearl Necklace (Gold-lipped pearl 9.0mmUP, Akoya pearl 7.0mm~7.5mm): ¥218,000 (tax incl. ¥239,800)
– K18YG Amami Oshima Gold-lipped Pearl/Akoya Pearl Ring (Gold-lipped pearl 9.0mmUP, Akoya pearl 6.0mm~6.5mm): ¥138,000 (tax incl. ¥151,800)
Point 1: Rarity of Approximately 1%
Based on import records of white-lipped pearls, these gold-lipped pearls are exceptionally rare.
Point 2: World-Class Quality
The subtropical environment of Amami Oshima is challenging for the tropical-dwelling Pinctada maxima. Slower growth results in finer nacre, deeper color, and beautiful luster, making these pearls among the highest quality in the world.
Note: Some details in the product information released at 10:00 AM on July 10 were corrected and updated at 11:15 AM on the same day. Products listed are not available at VÉRITÉ outlet stores. Availability may vary by store; please contact individual stores directly for stock inquiries via the official website’s shop list. Prices are suggested retail prices as of August 2026 and may change without notice due to fluctuations in precious metal prices.