Editor’s Note
**Editor’s Note:** Gemme Omimu Joetsu Store announces its Anniversary Fair from July 11–26, 2026, featuring exclusive brand comparisons and 5EX diamonds, with a daily jewelry sale from July 24–26.
Gemme Omimu Joetsu Store, located in Fujino Shinden, Joetsu City, Niigata Prefecture, which handles engagement rings, wedding bands, and daily jewelry, will hold an Anniversary Fair from July 11 to 26, 2026. Visitors can compare brands not available in Joetsu and the prefecture’s only 5EX diamonds, with contract benefits offered during the period. From July 24 to 26, a daily jewelry sale will also be held.
The store features engagement rings and wedding bands from brands not found elsewhere in Joetsu. It also offers the prefecture’s only 5EX (Five Excellent) diamonds, which represent the highest grade in cut evaluation affecting brilliance, and are often chosen by those who want to give the best.
While most visitors are in their 20s and 30s, many also choose rings as gifts for long-time partners or wedding anniversaries. For those unsure how to choose, staff provide suggestions considering material, size, and finger shape. Jewelry is generally made to order, with customers selecting materials, shapes, and stone types from samples. Delivery takes about one to two and a half months from order, but ready-to-take rings are also available for those who need them immediately. Wedding bands start from 99,000 yen, and engagement rings typically range from 150,000 to 300,000 yen, with options to fit various budgets.
During the fair, customers who contract for an engagement ring or a pair of wedding bands will receive 20,000 yen in JCB gift vouchers and a 5,000 yen meal ticket for the Italian restaurant “Trattoria La Pentolaccia” in Joetsu City. Additionally, from July 24 to 26, a daily jewelry sale will be held, with the president of “Houseki Minowa” visiting to offer direct consultations on diamonds and jewelry. Many items not usually displayed in the store will also be available. Advance reservations are recommended for detailed guidance.
Gemme Omimu Joetsu Store
Address: 1F Raphael Garden, 1174-1 Fujino Shinden, Joetsu City
Business Hours: 10:30 AM – 6:30 PM
Closed: Wednesdays and Thursdays (open on holidays)
Website: [Link]
Instagram: [Link]
Phone: 025-520-8911
