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【Perinthalman】AJC Jewel Subsidiary Opens Third Showroom in Kerala

Jul 15, 2026

Editor’s Note

**Editor’s Note:** Esthara Jewels, a subsidiary of AJC Jewel Manufacturers, has opened its third showroom in Kerala, this time in Perinthalmanna, as part of its strategic expansion in the silver jewellery segment. The move comes amid strong growth projections for India’s gems and jewellery market.

News

AJC Jewel subsidiary opens third showroom in Kerala
1 min read
Updated on 15 Jul 2026, 10:26 AM
Reviewed by Naman S

“Esthara Jewels Private Limited, a subsidiary of AJC Jewel Manufacturers, inaugurated its third showroom at Market City Mall in Perinthalmanna, Kerala on July 12, 2026, focusing on silver jewellery. The expansion aligns with the growth of the Indian gems and jewellery market, projected to reach USD 231.9 billion by 2034. Management highlighted the strategic importance of the location and the growing demand for organised silver jewellery.”

*this image is generated using AI for illustrative purposes only.
Esthara Jewels Private Limited, a subsidiary of AJC Jewel Manufacturers, has expanded its retail footprint by inaugurating its third showroom at Market City Mall in Perinthalmanna, Malappuram District, Kerala. The new facility, which commenced operations on July 12, 2026, specializes in the retail sale of silver jewellery. This strategic move is designed to strengthen the company’s market presence and support its overall business expansion objectives within the region.
The outlet at Market City Mall is expected to provide high visibility and accessibility to customers in the area. The management believes that this expansion will contribute positively to the revenue streams of AJC Jewel Manufacturers by enhancing the distribution channels for its products.

Industry Context

India’s organised jewellery retail sector continues to expand, driven by rising disposable incomes and increasing preference for branded jewellery. According to IMARC Group, the Indian gems and jewellery market was valued at USD 105.8 billion in 2025 and is projected to reach USD 231.9 billion by 2034, growing at a CAGR of 8.83%. CareEdge Research estimates that silver constitutes around 5% of the market by material type.

Management Commentary

“Mr. Ashraf P, Chairman & Managing Director of AJC Jewel Manufacturers Ltd., stated that the opening represents a step in strengthening retail presence through locations with strong consumer potential. He highlighted that the organised silver jewellery segment benefits from increasing consumer preference for branded products and contemporary designs, providing a favourable environment for network expansion.”

Operational Details

Detail | Information
— | —
Subsidiary Name | Esthara Jewels Private Limited
Location | Market City Mall, Perinthalmanna, Malappuram Dist, Kerala
Inauguration Date | July 12, 2026
Product Focus | Retail sale of silver jewellery
Historical Stock Returns for AJC Jewel Manufacturers
1 Day: +4.99% | 5 Days: +14.49% | 1 Month: +1.77% | 6 Months: +17.88% | 1 Year: +9.14% | 5 Years: +10.42%
What are the projected revenue contributions from the new Perinthalmanna showroom for the current fiscal year?
Does AJC Jewel Manufacturers plan to open additional Esthara Jewels showrooms in other Kerala districts or states within the next year?
How will the company differentiate its silver jewellery offerings to capture market share from local unorganised players?

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⏰ Published on: July 15, 2026