Editor’s Note
**Editor’s Note:** This article examines how wealthy Russians continue to purchase Cartier jewelry despite the brand’s official exit from the Russian market, raising questions about enforcement of sanctions and luxury goods compliance.
Wealthy Russians continue to purchase Cartier jewelry without the French brand or its Swiss parent company appearing to have any objections.
For Cartier in Russia, the story officially ended on March 3, 2022. Just days after the Russian army’s large-scale invasion of Ukraine, the European Union and Switzerland — where the Richemont group, parent company of the French brand, is headquartered — imposed drastic sanctions including a ban on exporting luxury goods to Russia.
Despite these sanctions, Cartier’s luxury jewelry continues to be available to wealthy Russian consumers, raising questions about enforcement and compliance.