Editor’s Note
**Editor’s Note:** Brilliant Earth, known for ethically sourced jewelry, is stepping into the watch market with a limited-edition Swiss-made collection, “The Solstice,” in partnership with heritage watchmaker Louis Erard.
San Francisco — Brilliant Earth has announced it is expanding into watches. Its foray into timepieces is marked by the launch of a limited-edition offering of Swiss watches called “The Solstice” collection.
It comprises 100 timepieces, each manufactured in Switzerland in partnership with Louis Erard, an independent Swiss watchmaker with nearly a century of horological heritage.
The “Summer Solstice” model features a green dial and is limited to 65 pieces, while the “Winter Solstice,” which has a white dial, is limited to 35 pieces.
A polished stainless-steel case and sapphire crystal with an anti-reflective coating house the intricate grained dial. The Summer Solstice’s dial features applied baton indices while the Winter Solstice has lab-grown diamond hour markers.
The timepieces incorporate design cues from the brand’s sunlight-inspired “Sol” collection, said Brilliant Earth, which is seen through the bright cut border edge on the watch crown, the nature-inspired tones, restrained sophistication, and precision detailing.
Gerstein and Eric Grossberg founded Brilliant Earth in 2005. Twenty years on, the brand has grown into a publicly traded company with 42 showrooms across the United States and customers in more than 50 countries worldwide.
It is both a commemoration of the brand’s legacy and a signal of new market opportunities for the company, it said.
The Solstice collection launched this month, and according to the brand, it is positioned as a serious collector’s acquisition. The Summer Solstice model retails for $3,995, and the Winter Solstice retails for $4,995. It is available on Brilliant Earth’s website and in-store at select Brilliant Earth showrooms.