Editor’s Note
**Editor’s Note:** This article highlights Galleria Department Store’s strategic push to attract engaged couples ahead of the peak wedding season. With offers of up to 250% mileage points convertible to 5% department store gift certificates, the promotion underscores the retailer’s focus on luxury wedding essentials.
Earn up to 250% mileage points… Convertible to up to 5% department store gift certificates later
Photo/Galleria
Ahead of the peak wedding season in the second half of the year, Galleria Department Store is moving to capture the attention of soon-to-be-married couples.
Galleria Department Store announced on the 12th that it will hold ‘The Galleria Wedding Fair’ at its luxury hall in Seoul until the 19th, offering extensive promotions on essential wedding items including bridal jewelry, household goods, and beauty products.
The core of this event is the rewards program. Customers who sign up for the wedding mileage program can earn up to 250% mileage points when purchasing from participating brands in luxury goods, high jewelry, and home living categories. The accumulated mileage can later be converted into gift certificates worth up to 5% of the purchase amount, depending on the tier. To ease the financial burden, the store also offers 10-month interest-free installment plans (for purchases of 3 million won or more with a Galleria card) and a 30,000 won discount coupon for new members (for purchases of 200,000 won or more).
Customized gifts by product category are also abundant. Exclusive in-store events will be held for top-tier jewelry and watch brands such as Chaumet, Piaget, and Breguet. Among mileage-accumulating customers, those who purchase wedding rings or watches will receive premium tableware sets from brands like Heritor, Kaya Glass, and Kami Craft on a first-come, first-served basis.
In addition, mileage point benefits are available for major home appliances from Samsung and LG (up to 100%), small appliances from Dyson (up to 125%), and furniture brands such as Simmons, Tempur, and Cassina (up to 250%). Premium beauty brands, including Helena Rubinstein and Sulwhasoo, will also showcase exclusive wedding sets and gifts.
Customers who spend 200,000 won or more during the event period will have the chance to participate in a raffle for prizes such as an LG Styler or Dyson Airwrap. The wedding mileage card can be obtained by visiting the luxury hall’s card center with a valid ID and wedding proof documents (invitation or contract).