Editor’s Note
**Editor’s Note:** NOUSAKU unveils its third “NS by NOUSAKU” collection, “Playing Cards,” on July 8, 2026. Designed by contemporary artist Kei Takemura, the line blends tin with embroidery-inspired aesthetics, offering customizable jewelry that redefines traditional craftsmanship.
Internationally active contemporary artist Kei Takemura appointed as designer.
NOUSAKU Co., Ltd. (Headquarters: Takaoka City, Toyama Prefecture; President: Chiharu Nousaku) will launch the third collection, “Playing Cards,” of its tin jewelry brand “NS by NOUSAKU” on Wednesday, July 8, 2026.
Featuring contemporary artist Kei Takemura, known for her expression of embroidery on photographs and drawings, as the designer, the collection offers customizable jewelry that fuses tin and embroidery.
URL: https://www.ns-by-nousaku.com/
Customizable jewelry with a playing card motif, created by internationally active contemporary artist Kei Takemura.
The third collection features Kei Takemura, a globally renowned contemporary artist known for her unique expression of embroidery on photographs and drawings, as the jewelry designer.
With a playing card motif, the “Playing Cards” collection allows you to freely combine charms designed with numbers, suits, and face cards. In addition to base parts such as necklaces, bracelets, earrings, and ear cuffs, the collection includes over 40 types of charms.
NS by NOUSAKU jewelry uses the original material “Tin Gold.” By combining lightweight and flexible tin with gold, it achieves a smooth wearing experience that is not burdensome and adapts to the skin’s temperature.
Choose, combine, wear.
Like collecting your favorite cards,
layering the stories woven by numbers, suits, and patterns.
The smooth texture of tin and the soft expression of embroidery resonate,
creating customizable jewelry that reflects playfulness and individuality.
From top (earring for one ear): [Base Parts] Hook Earring, Single ¥2,750 / Playing Cards Charm Heart Queen ¥14,850 / [Base Parts] Chain Necklace ¥28,600 / Playing Cards Suit Charm Heart [pink gold] ¥13,200 / Playing Cards Embroidery Charm Diamond 2 ¥4,950 / Playing Cards Number Charm 2 ¥11,000
From top (earring for one ear): [Base Parts] Hook Earring, Single ¥2,750 / Playing Cards Number Charm K [gold] ¥11,000 / Playing Cards Embroidery Charm with Chain Cups ¥7,480
From top: Playing Cards Ear cuff Diamond 5 ¥16,500 / Playing Cards 2-way Ear cuff Ring ¥16,500 / Playing Cards Suit Openwork Charm Diamond ¥12,100 / Playing Cards Embroidery Charm Heart 6 ¥4,950
[Base Parts] Chain Bracelet A ¥16,500 / Playing Cards Charm Joker 2 ¥14,850 / Playing Cards Number Charm 1 [pink gold] ¥9,900 / Playing Cards Number Charm 8 ¥11,000 / Playing Cards Number Charm Q ¥11,000 / Playing Cards Suit Charm Heart [pink gold] ¥13,200
Playing Cards Ear cuff Heart 10 ¥16,500
[Base Parts] Chain Necklace ¥28,600 / Playing Cards Suit Openwork Charm Clover ¥12,100
Playing Cards Ear cuff each ¥16,500
Example of bracelet combination
Example of necklace combination
Launch Date: Wednesday, July 8, 2026
▼ “NS by NOUSAKU” Official Online Shop
https://www.ns-by-nousaku.com/
▼ “NOUSAKU | NS by NOUSAKU POP UP STORE” at Matsuya Ginza (Limited-time sales)
Period: Wednesday, July 8, 2026 – Tuesday, July 14, 2026
Location: Space of Ginza, 1F, Matsuya Ginza, 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130
Business Hours: 11:00 – 20:00 (Closes at 19:30 on Sunday, July 12)
—–
Launch Date: Wednesday, July 15, 2026
▼ “NOUSAKU / NS by NOUSAKU” Direct Store, 3F Tokyo Midtown
Location: Galleria 3F, Tokyo Midtown, 9-7-4 Akasaka, Minato-ku, Tokyo 107-0052
Business Hours: 11:00 – 20:00
▼ Head Office FACTORY SHOP
Location: 8-1 Office Park, Takaoka City, Toyama Prefecture 939-1119
Business Hours: 10:00 – 18:00
After completing her master’s degree at Tokyo University of the Arts, she studied at the Berlin University of the Arts. Currently based in Gunma Prefecture, she creates works themed around memory, time, and human connections through embroidery. She has held numerous solo and group exhibitions both in Japan and internationally. Her works include pieces that give new value to broken items through embroidery, as well as a series featuring playing card motifs.
She has published collections such as “Takemura Kei in Berlin 2000-2005” (2005), “Prosaic Verse” (2012), and “PLAYING CARDS” (2017). Participating in the 15th Sydney Biennale (2005) and the Yokohama Triennale (2020), she continues to expand her activities while gaining high international acclaim.
“NS by NOUSAKU” is a jewelry brand that uses the new material “Tin Gold” and enjoys the possibilities of materials and design.
Gentle tin jewelry that blends smoothly with the skin.
Flexibly, lightly, calmly.
Changing with life, becoming familiar to oneself.
Flowing beautiful curves and sophisticated minimalist design.
An elegant and smooth material feel born from tin.
Whether choosing a favorite piece,
or combining them according to the mood of the day.
Bringing unprecedented tin jewelry into daily life.
Instagram Account: @ns_by_nousaku
URL: https://www.instagram.com/ns_by_nousaku/
NOUSAKU Co., Ltd.
Head Office Location: 8-1 Office Park, Takaoka City, Toyama Prefecture
Business: Manufacturing and sales of tin and brass castings, manufacturing and sales of tin jewelry, industrial tourism business, tin wedding ceremony business for 10th wedding anniversary
Founded: 1916
Representatives: Katsuji Nousaku / Chiharu Nousaku
URL: https://www.nousaku.co.jp