【中国】Cartier Releases 2026 Lunar New Year Campaign Film
Editor’s NoteCartier ushers in the 2026 Lunar New Year with a new campaign film, centering on its iconic panther. The piece explores how the brand’s…
Advertising
【South Africa】Are Diamonds Really Forever?
Editor’s NoteThis article explores how marketing transformed a gemstone into a universal symbol of commitment, highlighting the fascinating…
Czech Group Wins Media Agency Business for Luxury Jewelry Brand BrownHaus
Editor’s NoteCzech Group has secured the media agency mandate for BrownHaus Jewellery, with a strategic focus on targeting high-end audiences and…
【Gurugram, In】IGI and Ogilvy Gurugram Launch ‘Moments Campaign’ Celebrating Certified Diamonds
Editor’s NoteThis article highlights a new campaign by the International Gemological Institute (IGI) that connects the emotional significance of…
【Madrid, Spai】AI and Advertising: Ally or Threat to Creatives?
Editor’s NoteThis article explores how artificial intelligence is transforming the creative process behind iconic advertising, from slogans to…