Aura Blockchain Consortium

【Switzerland】What Is This Bag’s Past? The Future of Digital ID and Luxury, and the Practical Strategy of the Aura Consortium

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Editor’s NoteThis article explores how Digital Product Passports (DPPs) and blockchain technology are transforming luxury authentication, shifting…

【Italy】Loro Piana to Introduce Blockchain Traceability for Black Mountain Wool Products

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Editor’s NoteLoro Piana will integrate blockchain technology to trace its rare Black Mountain wool starting in January 2025, enhancing transparency…

【法国】Backed by the Luxury Industry, Aura Blockchain Surpasses 50 Million Products

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Editor’s NoteThis article explores how luxury brands are adopting digital passports—secure, non-duplicable tools accessible via QR codes or NFC…

【哥伦比亚】Blockchain Consortium Aura, Led by LVMH, Prada, Richemont, and OTB, Has Created Digital Passports for Over 40 Million Luxury Items

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Editor’s NoteThe Aura Blockchain Consortium, a major alliance of luxury brands, has reached a significant milestone by registering over 40 million…

【France】Louis Vuitton Uses Blockchain Technology to Ensure Traceability of Natural Diamonds

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Editor’s NoteThis article explores how luxury brands like Louis Vuitton are innovating in the natural diamond market, introducing unique cuts and,…

【France】Louis Vuitton Uses Blockchain Tech to Trace Natural Diamonds

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Editor’s NoteThis article explores how luxury brands like Louis Vuitton are innovating with digital certificates to enhance the provenance and…

【Paris, Franc】Louis Vuitton Joaillerie: The LV Diamonds Collection

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Editor’s NoteThis article highlights Louis Vuitton’s latest foray into high jewelry with the LV Diamonds collection. Led by Artistic Director…

Sustainable Prada Launches First Fine Jewelry Collection Using 100% Recycled Gold

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Editor’s NotePrada’s “ETERNAL GOLD” collection represents a significant milestone in luxury, being the first major brand to launch a line using 100%…