【China】Liu Yifei’s Bvlgari Campaign Report: Online Buzz on Celebrity Endorsement and Status
Editor’s NoteThis article discusses online speculation regarding celebrity endorsements and perceived status within luxury brand hierarchies. The…
Brand Ambassador
【Japan】Louis Vuitton Ambassador Shosei Hirano Attends Maison’s High Watch & High Jewelry Exhibition
Editor’s NoteThis article details Louis Vuitton’s recent exhibition for its High Watch and High Jewelry collections, highlighting the attendance of…
【South Korea】Controversy Over Starship Entertainment’s Luxury Brand Strategy and IVE’s Jang Won-young
Editor’s NoteThis article examines a recent social media incident involving K-pop group IVE and luxury fashion brands, highlighting potential…
【Paris, Franc】BLACKPINK’s Lisa Shines Brighter Than Jewels… Captivating the Second Generation of a French Conglomerate
Editor’s NoteThis article highlights BLACKPINK member Lisa’s role as a global ambassador for BVLGARI at a recent high jewelry event in Paris,…
【Shanghai, Ch】PANDORA Jewelry Launches Exclusive Red Envelope Covers for the Year of the Fire Horse
Editor’s NoteAs the Year of the Fire Horse arrives, PANDORA Jewelry and brand ambassador Lin Gaoyuan have unveiled exclusive red envelope covers to…
【中国】Cartier Releases 2026 Lunar New Year Campaign Film
Editor’s NoteCartier ushers in the 2026 Lunar New Year with a new campaign film, centering on its iconic panther. The piece explores how the brand’s…
【中国】Zhang Linghe Seamlessly Lands Role as BVLGARI Brand Ambassador
Editor’s NoteBVLGARI has announced the appointment of actor Zhang Linghe as its newest Brand Ambassador. The partnership will highlight the brand’s…
【Rome, Italy 】Kento Nakajima Appointed as BVLGARI Ambassador!
Editor’s NoteBVLGARI has announced actor and artist Kento Nakajima as its newest brand ambassador, a partnership that aligns the Roman luxury house…
【Tokyo, Japan】[Event Report] Grazie! Kento Nakajima Appointed as ‘Bvlgari Ambassador’, Reveals the Secret to Gifting: ‘Increasing the Carat of Words’
Editor’s NoteJapanese actor Kento Nakajima has been named a brand ambassador for Italian luxury jeweler Bvlgari. The appointment was announced at a…
【China】Wang Chuqin Endorses Qeelin Jewelry
Editor’s NoteQeelin rings in the new year with a campaign centered on the drum—a symbol of heritage and renewal. The brand’s global ambassador, Wang…