Brand Closure

【哥伦比亚】De Beers Group Shuts Down Its Lab-Grown Diamond Jewelry Brand Lightbox, Focusing More on ‘Natural Diamonds’

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Editor’s NoteThis article reports on De Beers’ strategic decision to close its lab-grown diamond brand, Lightbox, and refocus on its core natural…

De Beers Group Announces Discontinuation of Lightbox Business

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Editor’s NoteDe Beers’ decision to shutter its Lightbox lab-grown diamond brand marks a strategic pivot to reinforce the exclusivity of natural…