brand failure

【France】Courbet, the World’s First Eco-Jewelry Brand Backed by Chanel, Enters Liquidation and Receives Three Acquisition Offers

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Editor’s NoteThis article reports on the bankruptcy and liquidation of French jewelry brand Courbet, as declared by a commercial court on May 20. It…

【China】From 66 Yuan Luxury to 2 Yuan Stagnation: The Fall of the ‘Ice Cream Assassin’ Zhong Xue Gao

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Editor’s NoteThis article examines the meteoric rise of Zhong Xue Gao, a brand that captivated consumers with premium positioning and viral…