Brand Strategy

【China】In 2025, Young People’s First Luxury Item May Start with ‘Group Buying’

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Editor’s NoteA new trend of “group luxury” shopping is emerging among young consumers, blending high-end brand appeal with cost-saving strategies….

【South Korea】K-Jewelry’s ‘Decisive Battle’ in an 8.8 Trillion Won Expanding Market

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Editor’s NoteThe domestic jewelry market, valued at 8.8 trillion won, is experiencing intense competition. This dynamic is fueled by structural…

【Japan】Japan’s Luxury Goods Market Size Predicted to Exceed USD 53.4 Billion by 2033 | Average Annual Growth Rate of 4.42%

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Editor’s NoteThis article highlights the robust growth trajectory of Japan’s luxury goods market, as detailed in a recent IMARC Group report. The…

【Shanghai, Ch】Experiential Luxury vs. Material Purchase: The New Balance in Brand Strategies

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Editor’s NoteThis article explores the evolving challenge for luxury brands as they navigate the delicate balance between offering immersive…

【法国】Luxury Brands Are Losing Customers: 6 Ways to Win Them Back!

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Editor’s NoteThis analysis highlights a sobering shift in the luxury sector, with major brands reporting significant revenue declines. The data…

【Paris, Franc】Hermès Records 14.7% Growth in Japanese Market — Strong Performance Continues in Q2

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Editor’s NoteHermès’ latest earnings report underscores the brand’s resilience, with Q2 revenue growth of 9% exceeding expectations despite global…

【China】LV’s ‘Big Ship’ Struggles to Carry LVMH: Declining Performance, Privacy ‘Leaks’, Luxury Giant May Sail into Era of Value-for-Money

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Editor’s NoteLVMH’s latest results signal a challenging period for the luxury sector, marked by declining sales and emerging operational concerns….

【China】LV’s ‘Big Ship’ Struggles to Carry LVMH: Performance Decline, Privacy ‘Leaks’, Luxury Giant May Sail into Era of Cost-Effectiveness

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Editor’s NoteThis article discusses LVMH’s reported revenue and profit decline in H1 2025, highlighting a contrast between high-profile marketing…

【Paris, Franc】LVMH Profits Tumble 22% as Luxury Headwinds Persist

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Editor’s NoteLVMH’s first-half results reflect a challenging global environment, with revenue and profit declines across key divisions. The luxury…