【Japan】Heiwado Trading [Import and Sale of Jewelry and Wristwatches]
Editor’s NoteThis case study examines how Heiwado Trading’s rigid adherence to a high-end, department-store-centric strategy, despite a shrinking…
Business Failure
【Switzerland】R.I.P 2002-2012: 33 Brands That Disappeared (or Almost)
Editor’s NoteThis article reflects on the curious afterlife of watch brands that vanished during a turbulent decade. It asks whether their…