Celebrity Endorsement

Dua Lipa Becomes Bulgari’s New Global Brand Ambassador

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Editor’s NoteBulgari has announced pop star Dua Lipa as its new global brand ambassador, a partnership that aligns the brand’s signature bold style…

【South Korea】Bulgari Confirms Jang Won-young’s Solo Cover

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Editor’s NoteThe following article details allegations regarding the unauthorized use of luxury brand jewelry. The claims presented are based on the…

【Milan, Italy】EXCLUSIVE: Bulgari Taps Dua Lipa as Global Brand Ambassador

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Editor’s NoteBulgari has announced the appointment of pop star Dua Lipa as its newest global brand ambassador, citing her embodiment of empowerment…

【India】Tiffany & Co. Owns Valentine’s Day in India

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Editor’s NoteThis article examines how Tiffany & Co. leveraged celebrity influence and strategic media placements to anchor its brand within India’s…

【Seoul, South】HUBLOT Celebrates New Global Brand Ambassador Jung Kook in Seoul

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Editor’s NoteHUBLOT has announced global superstar Jung Kook of BTS as its newest Global Brand Ambassador, marking the partnership with a major event…

【Shanghai, Ch】Zhu Xudan Wears Hengyao Series Jewelry in Photoshoot

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Editor’s NoteThis piece highlights actress Zhu Xudan’s recent photoshoot, where she elegantly showcases the Hengyao jewelry series. The styling…

【中国台湾】Goddesses Liu Yifei, Jolin Tsai, and Yoona Are All Wearing Them! A List of Their Bvlgari, Cartier, Qeelin… Jewelry Pieces

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Editor’s NoteThis article highlights Bvlgari’s festive jewelry designs, as showcased by ambassadors Liu Yifei and Jolin Tsai. The pieces blend bold…

【Hong Kong】Hera Chan Models with HK$8 Million Jadeite; Refuses Jewelry Gifts from Friends

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Editor’s NoteActress Hera Chan recently debuted as a jewelry model, showcasing a multi-million dollar Burmese jadeite set at the Hong Kong…