【中国】Chen Yanxi and Second Male Lead Grace BAZAAR Jewelry Cover
Editor’s NoteThis Valentine’s Day cover story captures the spontaneous chemistry between Chen Yanxi and Zhou Keyu. Through subtle gestures and shared…
Celebrity Endorsement
【中国台湾】Goddesses Liu Yifei, Jolin Tsai, and Yoona Are All Wearing Them! A List of Their Bvlgari, Cartier, Qeelin… Jewelry Pieces
Editor’s NoteThis article highlights Bvlgari’s festive jewelry designs, as showcased by ambassadors Liu Yifei and Jolin Tsai. The pieces blend bold…
【Japan】Controversy Over Park Chae-young’s Endorsement Brand
Editor’s NoteThis article contains strong personal opinions and criticism regarding a public figure’s recent statements. The views expressed are…
【Shanghai, Ch】[The Fantastics Issue] Lin Gaoyuan Becomes PANDORA Brand Ambassador
Editor’s NoteWe are pleased to announce that table tennis star Lin Gaoyuan has been named the new brand ambassador for PANDORA Jewelry. As we welcome…
【Hong Kong】Hera Chan Models with HK$8 Million Jadeite; Refuses Jewelry Gifts from Friends
Editor’s NoteActress Hera Chan recently debuted as a jewelry model, showcasing a multi-million dollar Burmese jadeite set at the Hong Kong…
【中国】Gucci Officially Acknowledges Liu Yaowen on Weibo
Editor’s NoteGucci has officially recognized Chinese idol Liu Yaowen on its Weibo, spotlighting his sharp “Weibo Night” suit and signature red tie….
【中国】Fan Support for Zhao Lusi and Other Celebrities’ Bvlgari Endorsements
Editor’s NoteZhang Linghe’s appointment as Bvlgari’s brand ambassador marks a significant step in his luxury portfolio, bridging two major fashion…
【China】Liu Yifei’s Bvlgari Campaign Report: Online Buzz on Celebrity Endorsement and Status
Editor’s NoteThis article discusses online speculation regarding celebrity endorsements and perceived status within luxury brand hierarchies. The…
【New Taipei C】Jolin Tsai Dazzles in Bulgari Serpenti Jewelry, Transforms into a ‘Glamorous Snake Charmer’
Editor’s NoteThis spotlight on Jolin Tsai’s collaboration with Bulgari showcases how high jewelry transcends mere adornment, becoming a narrative of…
【South Korea】Controversy Over Starship Entertainment’s Luxury Brand Strategy and IVE’s Jang Won-young
Editor’s NoteThis article examines a recent social media incident involving K-pop group IVE and luxury fashion brands, highlighting potential…