【Shanghai, Ch】[The Fantastics Issue] Lin Gaoyuan Becomes PANDORA Brand Ambassador
Editor’s NoteWe are pleased to announce that table tennis star Lin Gaoyuan has been named the new brand ambassador for PANDORA Jewelry. As we welcome…
Celebrity Endorsement
【中国】Gucci Officially Acknowledges Liu Yaowen on Weibo
Editor’s NoteGucci has officially recognized Chinese idol Liu Yaowen on its Weibo, spotlighting his sharp “Weibo Night” suit and signature red tie….
【中国】Fan Support for Zhao Lusi and Other Celebrities’ Bvlgari Endorsements
Editor’s NoteZhang Linghe’s appointment as Bvlgari’s brand ambassador marks a significant step in his luxury portfolio, bridging two major fashion…
【China】Liu Yifei’s Bvlgari Campaign Report: Online Buzz on Celebrity Endorsement and Status
Editor’s NoteThis article discusses online speculation regarding celebrity endorsements and perceived status within luxury brand hierarchies. The…
【New Taipei C】Jolin Tsai Dazzles in Bulgari Serpenti Jewelry, Transforms into a ‘Glamorous Snake Charmer’
Editor’s NoteThis spotlight on Jolin Tsai’s collaboration with Bulgari showcases how high jewelry transcends mere adornment, becoming a narrative of…
【South Korea】Controversy Over Starship Entertainment’s Luxury Brand Strategy and IVE’s Jang Won-young
Editor’s NoteThis article examines a recent social media incident involving K-pop group IVE and luxury fashion brands, highlighting potential…
【Paris, Franc】BLACKPINK’s Lisa Shines Brighter Than Jewels… Captivating the Second Generation of a French Conglomerate
Editor’s NoteThis article highlights BLACKPINK member Lisa’s role as a global ambassador for BVLGARI at a recent high jewelry event in Paris,…
【中国】Cartier Releases 2026 Lunar New Year Campaign Film
Editor’s NoteCartier ushers in the 2026 Lunar New Year with a new campaign film, centering on its iconic panther. The piece explores how the brand’s…
【中国】Zhang Kangle Stars in Bottega Veneta’s 2026 Chinese New Year Campaign
Editor’s NoteBottega Veneta welcomes the Year of the Horse with a campaign starring actor Zhang Kangle, set to the nostalgic tune of “Sweet Honey.”…
【中国】Zhang Linghe Seamlessly Lands Role as BVLGARI Brand Ambassador
Editor’s NoteBVLGARI has announced the appointment of actor Zhang Linghe as its newest Brand Ambassador. The partnership will highlight the brand’s…