【中国】Chen Yanxi and Second Male Lead Grace BAZAAR Jewelry Cover
Editor’s NoteThis Valentine’s Day cover story captures the spontaneous chemistry between Chen Yanxi and Zhou Keyu. Through subtle gestures and shared…
Celebrity Marketing
【中国】Bulgari CEO’s Post Calling Zhao Lusi a Global Ambassador: Does It Count as Official Recognition?
Editor’s NoteThis article highlights the positive social media buzz surrounding actress Zhao Lusi and luxury brand Bulgari. The brand’s CEO publicly…
【China】Bulgari Officially Endorses Actress Chen Duling
Editor’s NoteLuxury brand Bulgari has officially named Chinese actress Chen Duling as an endorser. Her striking features and the brand’s glittering…
[Luxury Economy④] Did Celebrities Drive Sales? Deconstructing Richemont’s Red Carpet Strategy with Numbers
Editor’s NoteThis analysis examines the tangible impact of celebrity-driven marketing on Richemont’s financial performance, questioning whether…