【Nanjing, Jia】Hot Sellers and Cooling Off: The Summer Cold Drink Market Undergoes a Major Reshuffle
Editor’s NoteThe story of Chicecream’s rise and fall serves as a cautionary tale in the competitive consumer market. Its signature high-priced “ice…
China FMCG
【China】The ‘Ice Cream Assassins’ Have Disappeared, But Mengniu Earns 50 Billion from Ice Cream
Editor’s NoteThis article examines a surprising downturn in China’s ice cream market during a record-hot summer, highlighting a stark contrast…
【China】Zhong Xue Gao: The Risk of Compromise
Editor’s NoteThis article explores how Zhong Xue Gao leveraged AI to design its new “Sa’Saa” ice cream series, priced at 3.5 yuan, which sparked…