De Beers Group

【Xi’an, China】’Every Facet, Illuminated’ Shines in Chang’an: Natural Diamonds Partner with Chen Xingxu to Usher in the New Year and New Journey

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Editor’s NoteThis article highlights a collaborative pop-up exhibition in Xi’an by De Beers and Chow Tai Fook, merging seasonal celebration with…

【London, UK】De Beers Group’s GemFair Launches First Capsule Jewelry Collection – Featuring Ethically Sourced, Artisanal Natural Diamonds

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Editor’s NoteThis article highlights a significant step in ethical sourcing, as De Beers integrates its GemFair-certified artisanal diamonds into a…

The Philosophy of Selecting Natural Diamonds: The Value Choice Under De Beers Group’s ‘Creating and Preserving Eternity’

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Editor’s NoteThis article explores how auction houses serve as a premier venue for selecting and appreciating natural diamonds, highlighting the…

Responsible Jewellery Council Appoints Purvi Shah as Executive Director

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Editor’s NoteThe Responsible Jewellery Council has named Purvi Shah, a veteran of De Beers Group with deep expertise in ethical and sustainable…

【Hong Kong, C】From the Earth’s Core to Your Fingertip: De Beers Group’s New Narrative of Eternal Value

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Editor’s NoteIn this article, Paul Rowley, Executive Vice President of Diamond Trading at De Beers, reaffirms the company’s commitment to the Chinese…

【Hong Kong】De Beers Group’s ‘Desert Diamonds’ Gradient Desert-Themed Natural Diamonds Debut at Hong Kong Jewellery & Gem Fair

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Editor’s NoteThis article details De Beers Group’s showcase of its ‘Gradient Desert Diamonds’ and its broader ‘Diamond Provenance’ strategy at a…

【South Africa】DE BEERS GROUP DELIVERS PROGRESS WITH SUSTAINABILITY AND PROVENANCE INITIATIVES, SUPPORTING ENHANCED CONFIDENCE IN DE BEERS-SOURCED DIAMONDS

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Editor’s NoteThis article highlights De Beers Group’s 2024 sustainability report, detailing progress within its “Building Forever” framework. Key…

【Las Vegas, U】De Beers Group Launches ‘Ombré Desert Diamonds’ Beacon Jewelry Concept and ‘Origin, De Beers Group’ Diamond Blockchain Program

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Editor’s NoteDe Beers Group is launching new downstream initiatives to boost consumer demand for natural diamonds and emphasize the unique value of…