Direct Sourcing

【South Korea】[Meeting Content Shopping] ‘Diamond Sister’, a 30-Year Jewelry Expert, Achieves 30% Monthly Sales Growth via YouTube Shopping

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Editor’s NoteThis piece explores the journey from expertise to creation, highlighting a professional’s mission to demystify the nuanced world of…

【South Korea】Shinsegae Dresses Its Own Jewelry Brand ‘Addir’ in Global Luxury Diamonds

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Editor’s NoteThis article highlights Shinsegae Department Store’s strategic move to strengthen its diamond business through a partnership with…