Forevermark

【Mumbai, Indi】De Beers Bets Big: Doubles Marketing Spend for Natural Diamonds in India, Focuses on Forevermark

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Editor’s NoteDe Beers is making a significant push into the Indian market, doubling its marketing investment for natural diamonds to an all-time…

【New Delhi, I】Premiumisation Drives Diamond Jewellery Boom in India

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Editor’s NoteAs India’s jewellery market undergoes a premium shift, major players like De Beers are strategically repositioning to capture growth in…

【Mumbai, Indi】How India Became the World’s Second-Largest Market for Diamond Jewelry

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Editor’s NoteIndia’s diamond jewelry market has surged from 2% of global consumption in 2005 to 11% today, now ranking as the world’s second-largest….