【Singapore】77-Year-Old Heritage Jeweller Poh Heng Reinvents Itself
Editor’s NoteThis article examines how heritage brand Poh Heng is balancing tradition with innovation to attract a new generation of customers. It is…
Gen Z Marketing
【韩国】How Did Tiffany Shed Its ‘Grandma Brand’ Image?
Editor’s NoteThis analysis explores how a storied luxury brand’s sales crisis stemmed not from product quality, but from a generational perception…
【China】Zhong Xue Gao: The Risk of Compromise
Editor’s NoteThis article explores how Zhong Xue Gao leveraged AI to design its new “Sa’Saa” ice cream series, priced at 3.5 yuan, which sparked…