Timelessly Sophisticated Jewelry Designs
Editor’s NoteThis article highlights Pandora’s strategy to position its jewelry as a symbol of meaningful moments, extending its “More Than a Gift”…
Jewelry marketing
【USA】Does the New Certification Stance Affect Lab-Grown Diamonds?
Editor’s NoteThis article highlights the importance of transparent marketing practices in the jewelry industry. As trade groups have reminded…
【Turkey】Excellent Case Study of Independent Websites: How Custom Jewelry Businesses Optimize Inquiry Conversion Rates?
Editor’s NoteAs B2B buyer expectations shift toward flexibility, sustainability, and personalization, adapting to these demands is becoming essential…
【Gurugram, In】IGI and Ogilvy Gurugram Launch ‘Moments Campaign’ Celebrating Certified Diamonds
Editor’s NoteThis article highlights a new campaign by the International Gemological Institute (IGI) that connects the emotional significance of…
IGI Launches ‘Moments Campaign’ to Highlight the Emotional Value of Certified Diamonds
Editor’s NoteThe IGI’s new ‘Moments Campaign’ underscores a critical message for diamond buyers: beyond the emotional significance lies the essential…
The Narrative About Lab-Grown Diamonds Is Changing
Editor’s NoteThis article highlights a potential turning point for the lab-grown diamond market, as noted by a leading industry analyst. After a…
【中国】Summary and Reflection on the Practical Training Report of Gemstone Processing and Identification – Jade Culture
Editor’s NoteThis reflection from a new trainee in the jewelry industry underscores a fundamental truth for any profession: genuine interest is the…
【France】The Great Houses Still Shine: Episode 3/3 of the Podcast ‘Diamonds, the Eternal Industry’
Editor’s NoteThis final installment of our series on the diamond industry examines how historic luxury houses are navigating modern challenges, from…
【Taxco, Guerr】Daniel Espinosa Jewelry Fills the World with Brilliance
Editor’s NoteThis story of a Mexican artisan’s journey from local tradition to global recognition reminds us that authentic craftsmanship, rooted in…