【中国】Bulgari’s Endorsed Actresses for Weibo Night: Chen Duling, Li Landi, and Nazha
Editor’s NoteThis article highlights Bulgari’s brand ambassadors for the Weibo Night event and includes selected user discussions. The views…
Liu Yifei
【China】Liu Yifei’s Bvlgari Campaign Report: Online Buzz on Celebrity Endorsement and Status
Editor’s NoteThis article discusses online speculation regarding celebrity endorsements and perceived status within luxury brand hierarchies. The…
【Zhuhai, Chin】The Affordable Luxury Jewelry Brand Popularized by Liu Yifei Sets Sights on ‘Going Global’ in Europe and America
Editor’s NoteThe shifting preferences of China’s young consumers are reshaping the retail landscape. As this article highlights, domestic brands like…
【中国】Bulgari CEO Expresses Gratitude to Liu Yifei and Others
Editor’s NoteThis article highlights a public message of gratitude from Bulgari’s CEO, which acknowledges a collaborative partnership and looks ahead…
【中国】Bulgari CEO Updates New Year Greetings for Liu Yifei
Editor’s NoteThis article highlights Bulgari CEO Jean-Christophe Babin’s recent social media activity featuring brand ambassador Liu Yifei for the…