【UK, USA, Fra】How Does TikTok Influence Luxury Consumers?
Editor’s NoteThis article discusses TikTok’s latest report on its role in luxury fashion purchasing journeys. While direct impulse buys are notable,…
Luxury Consumers
【Japan】[Sustainable Products Command Average 1.4x Price Premium] Survey Report on ‘Sustainable Consumption’ Among Luxury Consumers Released
Editor’s NoteThis survey reveals a significant premium sustainable luxury consumers are willing to pay, underscoring a key market shift. As Professor…
【Japan】[Sustainable Product Price Premium Tolerance Averages 1.4x] Survey Report on ‘Sustainable Consumption’ Among Luxury Consumers Released
Editor’s NoteThis survey reveals that sustainable luxury consumers are willing to pay a significant premium—1.4 times on average—for products aligned…