【Shanghai, Ch】China & Asia: How Luxury is Transforming Retail into a Cultural Platform
Editor’s NoteThis analysis examines how luxury brands in Asia are shifting from traditional marketing to integrated brand-building strategies. By…
luxury marketing
【韩国】Chapter 3: Cartier – From Heritage to Culture (2)
Editor’s NoteThis analysis highlights a key vulnerability in the luxury sector—over-reliance on a single product or customer segment. It contrasts…
【Paris, Franc】Kering Illuminates the Heritage of Its Houses with the Video Series “Creativity is our Legacy”
Editor’s NoteKering’s new video series, “Creativity is our Legacy,” offers a rare glimpse into the archives and founding stories of its iconic…
【Shanghai, Ch】Luxury in Asia: Immersion and Innovation
Editor’s NoteThis article details Armani Beauty’s recent collaboration with Vogue Film in Shanghai, an immersive event blending cinematic…
【Shanghai, Ch】Power Brief | Valentino Collaborates with Jolin Tsai on ‘Co-creation’ MV; Van Cleef & Arpels Pop-up Experience Space Lands in Shanghai; Tmall Luxury Creates Qixi Limited-time Floral Café
Editor’s NoteThis article highlights the successful collaboration between Valentino and its brand ambassador, Jolin Tsai, for the Qixi Festival. The…
【Tokyo, Japan】Affluent Consumers Willing to Pay 1.4 Times More for Sustainability: Hearst Fujingaho Survey Report Reveals
Editor’s NoteThis survey reveals a key insight for the luxury sector: affluent, sustainability-conscious consumers are willing to pay a significant…
【UK, USA, Fra】How Does TikTok Influence Luxury Consumers?
Editor’s NoteThis article discusses TikTok’s latest report on its role in luxury fashion purchasing journeys. While direct impulse buys are notable,…
【Shanghai, Ch】Best Practices of Luxury in Asia
Editor’s NoteThis article explores how luxury brands like Audemars Piguet and Hermès are cultivating deeper emotional bonds with Chinese consumers….
Social Media and Luxury Brands: Strategies and Campaigns to Follow
Editor’s NoteThis article explores how luxury brands are navigating the digital landscape, balancing exclusivity with accessibility on social media…
【China】Tiffany Releases Year of the Snake Collection and Lunar New Year Campaign
Editor’s NoteTiffany & Co. rings in the Year of the Snake with a new festive jewelry collection and campaign in China, blending tradition with…